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Social sciences -- Commerce -- Business -- Marketing -- Marketing management -- Product management

Classifications (LC)
Product life cycle (1)
Quality of products (1)

 

Resources

Introduction to Marketing, Spring 2004
Professor John Hauser at MIT’s Sloan School of Management presents this online course as an “introduction to the theory and application of marketing.” The course draws on the five C’s of marketing - Customer needs,...
Purdue University: The Product Lifecycle Management SME Project
The Product Lifecycle Management Center of Excellence from Purdue University contains a number of downloadable modules and related documents on product lifecycle management. PLM is a comprehensive information system that...

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