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Title: Introduction to Marketing, Spring 2004
Url: https://dspace.mit.edu/bitstream/handle/1721.1/36826/15-810Spring2004/...
Creator: Hauser, John R.
Publisher: Sloan School of Management
Description: Professor John Hauser at MIT’s Sloan School of Management presents this online course as an “introduction to the theory and application of marketing.” The course draws on the five C’s of marketing - Customer needs, Company skills, Competition, Collaborators, and Context – and uses case studies and readings to “provide a mix of integrating concepts and hands-on problem solving.” Visitors may view the course syllabus, lecture notes, assignments, and projects, and seven of the readings (all authored by Professor Hauser) are available for free in the “Readings” section, while the rest of this section provides a ready-made bibliography for educators teaching their own introductory marketing course. Visitors may also download the whole course as a .zip file. This resource is also very helpful for students working towards a degree in any business or entrepreneurial enterprise, including hospitality, fashion merchandising and retailing, real estate, or landscaping.
LC Classification: Social sciences -- Commerce -- Business -- Marketing
Social sciences -- Commerce -- Business -- Marketing -- Customer services. Customer relations
Social sciences -- Commerce -- Business -- Marketing -- Distributive education
Social sciences -- Commerce -- Business -- Marketing -- Marketing management
Social sciences -- Commerce -- Business -- Marketing -- Marketing management -- Product management
Social sciences -- Commerce -- Business -- Marketing -- Pricing
Social sciences -- Commerce -- Business -- Marketing -- Vocational guidance
Social sciences -- Commerce -- Business education. Commercial education
GEM Subject: Vocational Education
Vocational Education -- Business
Vocational Education -- Instructional issues
Date Issued: 2005
Resource Type: Reference Material
Audio/Visual -- Graph
Instructional Material
Instructional Material -- Course
Reference Material -- Bibliography
Instructional Material -- Lesson/Lesson Plan
Format: Document -- PDF
Document -- HTML
Audience: Educator
Learner
Professional/Practitioner
Education Level: Higher Education
Higher Education -- Graduate/Professional
Higher Education -- Undergraduate (Lower Division)
Higher Education -- Undergraduate (Upper Division)
Higher Education -- Technical Education (Upper Division)
Higher Education -- Technical Education (Lower Division)
Vocational/Professional Development Education
Language: English
Rights: MIT
Access Rights: Free access
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Source: Scout Staff
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